׊××××§ ××× ×××§ ×××Ē× × ×¤×¨× ××ר×××× ×××Ļ××× ×Š× ×× ×ĸץק, ××××, ××Ē×× ××Ē ×׊××××§×××Ē ×××××Ē ×××××× ××× ×Ē××× ××Ē ×ĸץק××Ē ×××Ē× ××Ē× ××× ×× ××Ļ××¨× ×Ēפ×ĸ×× ×××Ē ××ĸץק ×××׊ ×× ××§×××. ×××Ļ× ×ĸ×׊×× ×××Ē × ××× ××× ×× ××××××× ×× ××××× ××Ē×× ××Ē ×Š××××§ ××××Ē ××ĸץק? ×ĸ× ×× ××ĸ×× ×׊×ר××Ē ×Š××¤× ×××.

×ץפר ××××× ××§×××××Ē ×ĸ× ×Ē××× ×××Ē ×ĸץק×××Ē
×Ē××× ××Ē ×ĸץק××Ē ××× ××ĸ×Ļ× ×Ą×× ×Š× ×ץ×× ×ĸ×Ą×§× ×× × ××××× ×× ××××××× ×ק׊×ר×× ××Ēפ×ĸ×× ×××Ē ××ĸץק, ××׊ר ××ר×Ē ××Ē×× ××Ē ××× ××פ׊ר ×××ĸ×× ×××Ē ××ĸץק ××××× ××Ļ××¨× ×ר××× ××××§×Ļ××ĸ××Ē ××××Ēר ××Ē ×× ××× ×××××××× ×׊×× ×× ×× ×××Ļ×× ×× ××Ļ××¨× ××Ļ×××Ē ×××Ē ××ĸץק. ×׊×× ××Ļ××× ×Š××ר×Ē× ×Š× ×× ×Ē××× ××Ē ×ĸץק××Ē ×׊×Ē× × ××Ē×× ××Ē ××Ē×× ××Ē ×××Ē×× ×ץ×× ××××¤× ×××Ē ××ĸץק, ××׊ר ×§×××××Ē ×× ×Ē××× ×××Ē ×ĸץק×××Ē ×××Ē××§×××Ē ××××××× ×פ×× × ×Ą×× ×Š× ×××Ē ××ĸץק (×××××, ×××ץ ×׊ק××ĸ×× ×××§×ר××Ē ×׊ר×× ×××) ××××Ē ××Ļ× ×Ē××× ×××Ē ×ĸץק×××Ē ×××Ē××§××Ē ×××××× ××Ēפ×ĸ×× ××××××ץ×××§× ×Š× ×××Ē ××ĸץק. ×× ×× ××ר×Ē, ××ר××× ×׊××××§× ×××× ×××××Ē ×××§ ×××Ē× × ×¤×¨× ××× ×Ē×× ××Ē ×ĸץק××Ē.
×Ē××× ××Ē ×Š××××§ – ×× ××× ×××××Ē?
×Ē×× ××Ē ×Š××××§ ××××ĸ××Ē ×××ĸ×Š× ×××ר×Ē ×××ר××Ē ×׊××××§×××Ē ×××××Ļ×ĸ×× ×׊×× ×× ×× ×ר׊×× ××Ļ××¨× ×׊××Ē×. ×Ē×× ××Ē ×× ×××××Ē ×××××Ē ×××ץץ×Ē ×ĸ× ×ץפר ×ר××××× ×ר××××× ×××× ×××:
- ××קר ׊××§ ××××Ļ×ĸ××Ē× × ××Ē× ××××× ××Ē ×¤××× ×Ļ××× ×׊××§ ×× ××Ē× ×¤××ĸ××× ×ץ××××Ē ××Ē×ר××Ē ×××פ××× ×Ē ×××Ē×
- פ×××× ×××××§ ×Š× ×§××× ×××ĸ× ×ר×××× ×××× ×××××× ×Ē×× ××פ×× ×××××§ ×Š× ×××Ļ×ĸ× ××××× ×׊×× ×× ××××Ļ×ĸ××Ē× ×Ē×××× ×××Ļ×ר ×¤× ××× ×××××Ē ×××׊××Ē ××§××× ×××ĸ×
- × ××Ē×× SWOT ××§××Ŗ (××××§××Ē, ×××׊××Ē, ××××× ××××Ē ×××××××)
××Ļ× ×ר××××× ×××, ×§××××Ē ×׊××××Ē ×¨×× ××Ē×× ××Ē ×¤×ĸ××× ×Š××××§××Ē ××××Ē×××Ē ××××Ļ×× ××ר××××× ×××פ××ĸ×× ××ĸ×× ×××ץ×ר×Ē ××Ē×§×Ļ×× ××ĸ××××Ē ×ר׊××Ē ××ĸ×× ×××Ē ××ĸץק ××Ļר×× ×Ēפ×ĸ×× ××Ē×× ××Ē ×׊××××§××Ē. ×Ē×× ××Ē ×פ×ĸ××× ×׊××××§××Ē ××× ×××ĸ×Š× ×××ר×Ē ×פ×ĸ××××Ē ×׊××××§×××Ē ×× ×ר׊××Ē ××××Ē ××Ļ× ×××¤× ×××××Ē ×××Ļ××× ×Š× ×× ×¤×ĸ××× ×Š××××§××Ē.
×׊×× ××Ļ××× ×Š××Ē ××Ē×× ××Ē ×׊××××§××Ē ××××§ ×××Ē×× ××Ē ××ĸץק××Ē, ×׊×× ××××××Ĩ ××× ××Ē ××××Ļ×ĸ××Ē ×××ĸ×Ļ×× ×Š××××§×× ××ĸ×ץק×× ×××Ē×××× ×× ××× ×××Ē ×Ē××× ×××Ē ×ĸץק×××Ē ××× ××× ×××Ē ×Ē××× ×××Ē ×Š××××§×××Ē ×××Ē××× ×¤×¨×× ××Ē ××××¤× ×ץ×× ×××Ē ××ĸץק ×××Ē× ××Ē× ×× ×××× ×/×× ××Ē× ××Ē×××× ×× ×פ×Ē××. ×××ĸ×Ĩ ׊××××§×- ×ĸ×Ą×§× ×××Ē××× ××× ×××Ē ×Ē××× ××Ē ×ĸץק××Ē, ×ץ×××ĸ ××× ××× ××Ē ×Ē×× ×××Ē ×Š××××§×××Ē ××××ץץ××Ē ××××§× ×ĸ× ×××ר××Ē ×××§×××Ē ×ĸ× ×ĸ× ×Ŗ ×׊××××§ ××Ē××× ××ĸ×ץ××§ ×ר×××× ×× ××× ××ĸ× ×××ĸ ××§×Ļ××ĸ× ×¨×× ×××§×Ŗ ××× ×× ×××ĸ ××Ēפ×ĸ×× ××ĸר×× ×Š××××§ ××××××× ××§×× ××Ē×× ××××¨× ×× ×ץפ×Ē: ×ĸץק ××Ļ××× ××׊××Š× ××Ē××××. ×׊×× ××××ר ׊×× ×××× ×Ē ×Ļ××Ļ×× ×××Ē× × ×ĸ×Ą×§× ××× × ×Ļ×ĸ× ×Š××××§× ××× ×××××× ××׊ק×ĸ× ×× ×¤×ĸ×××Ē ×Š×××××¨× ××Ē ×ĸ×Ļ×× ××××¨× ××××.